24 August 2008

Scam Hunting - the bitter-sweetness of it all


We've been through some rules of scam previously. We've also delved into some of the psychology that drives these lazy sods to cheat. 

Perhaps the most obvious driver, which we have yet to mention explicitly, is the need for these liars to appear cleverer than the people with the misfortune to be exposed to their brain-flatulence.  They want all of us to look at their work and think "wow, I wish I had thought of that, these guys are amazing" etc. etc....

Have a look at this stinker below:


Yes, there were certainly three executions, as per scam norm for the purposes of future entries into award shows as a scampaign (i didn't feel like uploading all three, but let me tell you the others don't require much imagination on your part, it's a case of seen one, seen them all). There's also the tell-tale miniscule logo on the bottom right corner. Let's not forget that trademark simple visual which requires so little work, just a quick google image search and 30 seconds spent in photoshop. 

This particular one though, is an excellent example of the psychology behind scamming, as mentioned earlier. Although it dismally fails as it's so blatantly trying too hard.

An ad for a bitter sweet sauce... driven by visuals of everyday fruit with a pepper stem? The execution couldn't be more forced than the sad, puppy-eyed look I try and put on after I run scammers over with my truck.

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