Perhaps the most obvious driver, which we have yet to mention explicitly, is the need for these liars to appear cleverer than the people with the misfortune to be exposed to their brain-flatulence. They want all of us to look at their work and think "wow, I wish I had thought of that, these guys are amazing" etc. etc....
Have a look at this stinker below:

This particular one though, is an excellent example of the psychology behind scamming, as mentioned earlier. Although it dismally fails as it's so blatantly trying too hard.
An ad for a bitter sweet sauce... driven by visuals of everyday fruit with a pepper stem? The execution couldn't be more forced than the sad, puppy-eyed look I try and put on after I run scammers over with my truck.
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