02 June 2008

Universal language of Scam

Being all-knowledgeable is a wonderful thing. It allows one to be condescending towards just about everyone else. It also allows one to spot Scam like there's no tomorrow.

The above exhibit piece of scambient work out of China for Head and Shoulders was allegedly placed on a golf driving range, more specifically on the mats where golfers hit their golf balls off.

One blatant inconsistency (apart from The Oracle's previous tip on Scam Hunting in the ambient duster) for this to be a real campaign is in the strapline itself. The printed "drive dandruff away" strapline probably wouldn't be understood by 80% of the Chinese population in its English form. What's more, had the line been translated into the official language of Mandarin Chinese, it would make as much sense as french-kissing one's sister.

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