A Shining Example of Nothing

One good way to cut through the clutter (God, I love advertising) at award shows is to do an ad for a product that doesn't often advertise. Coincidentally (or not), it's also a good way to spot scam. I have been alive for longer than I can remember, and I can say in all good conscience that my eyes have not had the pleasure of beholding an ad for shoe polish in the press, or anywhere else outside the Scamiverse.

What, pray tell, might have inspired Kiwi to suddenly spend money on a "legit" ad all of a sudden (not even a campaign)? Perhaps it was the stunning imagery and beautiful artistry of this piece of work (I mean that in the derogatory sense. Obviously)? Perhaps it was the brilliance of the cutting-edge thinking? Perhaps it was the unhealthy glow on the subject's jowls? Perhaps not.

There's a stink on my shoe, and it's not from my shoe polish. I think I just stepped on a steaming pile of Scam.