"Bref Lemon WC Gel"Correct me if I'm wrong - which, by the way, I'm not - but "WC Gel" refers to the hand soap available in public bathrooms for one to use after one has done his/her business right?
So what has this Turkish creative team been snorting in their bathrooms? The idea that the entire bathroom smells like a fresh lemon tree does work, but is this dude pissing in the basin, the source of the lemon-goodness? Or is this in fact a lemonade ad and the product differentiator is that the original tree from whence the lemonade originated was fertilised only with organic fertilisers?
A sure sign of scam, as we've learnt by now, is that the scammers seldom feel the need to ensure that there is zero confusion in the target audiences' minds on:
(a) what the product is, and
(b) what the product does.
Seeing that neither of these objectives were met, coupled with a visual that only serves to confuse the reader even more, I have no doubt that:
(a) This is indeed sub-par
(b) The creative team probably snorted something far more toxic than handsoap during conceptualisation, and
(c) They were hoping to get away with some dodgy Scam.
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