02 June 2008

The Numbers Never Lie


Right... When people make real ads, there is a process. That process generally (although not always) starts with a client asking for an ad or campaign to achieve a specific objective. When people make scam, there is also a process. That process generally starts with either one of the creative team sticking their fingers down their throat. What comes out quite regularly looks like what we have here.

Cryptic to the point of obscurity, questionable content and unachieved outcome. We have yet another unholy trinity of scam. 90-60-90-Bullshit.

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