Directly into the Scam bin

Whether this is an interesting exercise in brand positioning or the result of a strategist on hardcore intravenous drugs isn’t really the issue, but allegedly, the Hyderabad International Convention Center in India saw it fit to advertise their venue – not for high-powered business conferences, no friends, but rather as the number one choice as a wedding venue.

The inspired copy in this direct sca-mailer reads “It's the journey of a lifetime. Let it begin in top gear.” What pushes this piece of cutting edge thinking wasn’t this line alone, however. Lucky recipients also received a scaled model of a typical wedding car – apparently a “very important part of the celebrations”.

Given that direct mailers are probably THE most measurable marketing tool for those of us in the communications industry – yet these creatives have chosen to not show any of the results for this break-through piece of work. It does indeed make one wonder as to the legitimacy of this trash. Throw in to this mix non-existent strategic reasoning and cultural practices unknown to 90% of the world and it's blatantly obvious that these scammers are trying just a little bit too hard.

Wow… this one was just too easy.