28 May 2008

Yet another Golden Rule for Scam-spotting



"Cigarettes kill more"


*sigh*

Smokers are such easy targets aren't they? Here's another example of scam which combines a couple of tell-tale signs of scam. One can clearly discern some of these signs at first glance, which we've discussed previously. Examples such as targeting people with highly anti-social & unfashionable habits, questionable strategic objectives (if any - apart from winning awards) and the factor of unknown clients (with tiny logos) all point to scam.
Here's the other golden rule for Scam-Spotting - Have someone whose face is only loved by their mothers as the face of your piece of "advertising". Genius!
True scamvertisers know that nothing evokes more emotion than a publicly hated figure. As Hitler lost the war, he always seems to be the number-one face for these "clever" print campaigns. Other usual suspects include Bush, Osama, Bob Mugabe, Chairman Mao, and just about any other dictatorial figure condemned by the West (the land upon which commercialism and advertising strives).
Having pointed out some of these true signs of Scam, I must say that the logic behind the message is also questionable, even to The Prophet himself.
Considering that way way way back in 1492, Columbus received tobacco products as gifts and promptly threw it away, it's pretty clear that the tobacco reign has lasted way longer than the combined lifetimes of uncle Adolf and brother Osama. Obviously more people have been in contact with tobacco than those subject to the terror of dictators.. so logically tobacco has killed more people.
Seems pretty obvious to me... are these Scammers alluding to some other magical message which seems to elude my understanding? I think not. I think the message is THAT straight-forward and lacking in logic... or brain-power during conceptualising. A few golden rules for Scam were followed in the hopes of recognition from their advertising peers me thinks.

No comments: