Wild Bears Are Saving The World

It would appear that the best way to support a good cause is to promote it with a crap ad. In this case, I mean that quite literally.

Perhaps a Masters Degree (cum laude) from the University of Life has made me cynical, but in this case, i think that I am entirely justified in labeling this "thing" scam of the worst possible kind. A quick glance at the above illustration leads me to believe that dropping the kids off in the woods instead of the pool is a great way to help the environment. The body copy may challenge this perception. But who the hell cares?

Remember now, that this ad comes from China - a country with a population in excess of 1 321 851 888 people. If each one of those people were to take this ad to heart and do their bit to save the planet, they would be buried under twelve feet of excrement in five days (go ahead, do the math - I dare you).

Simply put, Greenpeace haven't come within 12 000 miles of this concept. As my esteemed colleague said to me earlier, those damned hippies need to put down the reefer for a moment and take some responsibility for their logo. Scam like this just rubbishes the message in their real ads... if there is even such a thing as a real Greenpeace ad.