You've gotta be kidding me... Barbeques Galore? More like Scam Galore. Have a look at this beaut hailing from Down Under.
It's a well known fact to anyone who's ever seen a dog that these critters would eat just about anything... even faeces. So a visual showing a pack of dogs from your neighbourhood begging for your food on the grill isn't really based on such a piercing insight is it?
I thought scam was supposed to have a huge dose of cleverness to it, but clearly not to the Aussies. They may beat us at everything, but our Scam is streets ahead of theirs! If only one could be awarded national colours for Ad-Scamming, we wouldn't have such an inferiority complex against the ex-convicts, would we?
But I digress... a "brand ad", in print form, for a brand that needs way more than a single print execution to make an impact screams SCAM.
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