The power of three - and Scam

Veni, vidi, vici. Verb, subject, object. All the colours in the world are made up of 3 primary colours, red, yellow and blue. Each atom is made up of proton, neutron and electron. Even ABSA Capital, Barclays and you! Blah, blah, blah...


You get the point... the opportunities are endless when 3 elements come together.


Scam is no different. Have you ever wondered why so many print scampaigns come in three executions? Consider the 3 executions of the cute little kiddies with old people's hair as an example. Below is one of three print execution of the 2008 Corporate Roll (no idea what the hell that is, no doubt in my mind it's Scam).




Why, you might well be asking. Well I'll share the dirty little secret with you, my fellow Scam Haters. Many awards shows require at least 3 separate executions for the scampaign to be considered a legit campign.

As you know, Scammers would rather take the easiest route to success (hence the Scamming).

It's pretty evident that they'd rather Scam their way with fake advertising all the way to an Awards Show then work hard on proper Client briefs, with the Client's best interest at heart, which is obviously too much work... and seeing that the Awards only require 3 executions, the simplest route is to execute the same clever idea 3 times over.

There you have it, another Scam Hunting rule...