Ok.. at what age do kids stop playing with Matchbox toy cars exactly? In my day... I'd say kids were way too embarassed to be seen playing with toys like that at about 9 at the very oldest. These days, I'm sure they're smoking and drinking by that age.
Which brings me to my point.. print ads for Matchbox toy cars featuring charaters from an 80's show in Starsky and Hutch would surely be unknown to today's kids (the ones young enough to own Matchbox cars). Added to this, the execution would fly straight over these kids heads anyway.. I mean come on, two of your digits as the driver and sidekick for your toy?
Say it with me..... SCAM.
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