Let smokers be and go and make some proper ads

So much scam out there and so little time.. have a look at the below "campaign", hailing all the way from mighty Pakistan...


Print ad executions for a health-orientated cause - especially for a habit such as smoking which is considered as vile (by those who want to appear politically correct) as armed-robbery - always alerts us sharp Scam Hunters to possible impropriety.

Add to this, the "Client" appears to be an organisation called "SB".. the logo just about invisible and contact details completely omitted , all conveniently coming together for World No Tobacco Day... I'd say the Scam alarm is ringing just about as loudly as an air-raid siren.

Although.. having said that, the message conveyed by these two executions are so banal and the manner in which it was conveyed was not remotely clever (or effective, or pretty), that it MIGHT just be for real... or not.