It's Like Banging Your Head On A Concrete Wall

It says "outdoor" in the creative rationale (read justification for wasting time on pointless drivel), but they only wrote that because they know it's tougher for us to make a cool word like "scambient" with "outdoor".

If this isn't a perfect example of a creative wank, I don't know what is. Please explain to me how putting an massive decal on the wall of a basement (high-five to Photoshop for that one) illustrates "speed and potency". Easy parking, maybe. But to my mind, there's nothing slower or less potent than a 3 foot thick piece of concrete. "Hard to overtake"?! It's hard to overtake a friggin' 18-wheeler truck in a rain storm, it's hard to overtake an old lady driving a 1963 Datsun on her way home from an all-nighter. It's sure as shit hard to overtake a decal pasted on a concrete wall, especially when you're trying to park and overtaking is the last thing on your mind... Maybe second last, right after that dream you had about Hillary Clinton gyrating sensually in nothing but her underwear.

It's also hard to believe this stuff is legitimate advertising.