The Devil is in the Detail. And the Kid.

Here we have a great example of a moment of inspiration that someone really should have kept to themselves.

What do you do with photos of your kid's birthday party that are all messed up by those pesky red eyes? Why make them into a campaign of course. The next course of action is to find a product that you can force your "idea" onto.... Hmmm... Tough one... But wait a second - there's cake in the photos already, which means less Photoshop, which means longer lunches. Genius!

But how do you create a link between cake and children who look like they've been playing too long with a ouiji board? Hmmm... It's got to be something with the red eyes... I've got it! I once saw a rabbit with red eyes, rabbits eat carrots, you get carrot cake (who cares if kids don't like it and the picture's got chocolate cake in it) and voila! I'm just going to make a little Lion-sized space on my desk here, and then we can hit that crack pipe and go on lunch. Sweet.